The effect of socialization and maven characteristics on viral advertising. Timisoara Journal of Economics and Business, [S. l.], v. 11, n. 1, p. 1–20, 2019. Disponível em: https://tjeb.ro/index.php/tjeb/article/view/TJEB-vol11-2018-iss1-art1-PETRESCU. Acesso em: 9 nov. 2026.